With the decline of traditional (print) media and the rise of social media, public relations and SEO (Search Engine Optimization) are becoming more interrelated than ever before.
It used to be that the typical PR program was designed primarily to generate 'ink' for client products, services and company news. No longer. Today, PR is more about helping a company establish and maintain strong brand visibility and a positive corporate reputation in the social media sphere, and by optimizing programs to help drive organic search visibility. As such, PR pros. must not only understand the traditional PR craft...they also need to have a basic understanding of how SEO works, and how to employ SEO tactics to improve PR effectiveness.
Lee Odden of the Online Marketing Blog, is posting a 10-part series on this topic. He writes:
"The upcoming series of posts will outline SEO and PR tactics with the most impact, how to choose the best keywords, on page SEO and link building best practices as well as measuring the value of SEO to public relations efforts. It will also cover when PPC is a better fit than SEO, how to combine SEO and social media promotions and the finer points of selling the benefits of SEO to decision makers."
The first five posts are up, and contain some great info. This is a great read for all PR folks.
Check it out!
Geo2
