Today on our company blog, WaltCast, I wrote a post about how tech companies can benefit from establishing a company and/or executive blog, "Tech PR and blogging -- Five reasons to blog."
At Walt & Company, we spend a lot of time helping our tech PR clients establish and manage blogs. From helping them come up with a clever — and SEO-friendly — title to recommending unique, compelling blog themes and content, our business is more and more about positioning them favorably in the rapidly evolving online world.
The top five benefits I reviewed include:
- Expanding reach
- Leveling the tech playing field
- Building brand visibility and customer loyalty
- Supporting/expanding social media efforts
- Improving SEO
Once established, a company blog combined with a strategic PR campaign can go a long way toward helping companies build brand recognition, reach existing and potential customers, and support key business and marketing goals.
Visit WaltCast to view the entire post, and let me know what you think.
Geo2
