I'm finding that I have less time these days to maintain both my personal blog and work blog, so for a while I'll be splitting my time between the two.
I just issued a new post on the Walt & Company blog that is worth reading, "Tech PR is not about 'spin.'"
I wrote it because I continue to see people in the media -- as well as so-called social media 'experts' -- perpetuate the old myth that PR, especially tech PR, is nothing more than 'spinning' and issuing press releases.
In reality, tech PR is a strategic discipline. It’s about analyzing clients’ corporate and technology assets, target markets, competitive issues, and customer needs, and then devising a customized strategy to reach their key audiences via the right combination of messaging and delivery vehicles. This may include press releases, pitching and other common tools and tactics, but it frequently involves other activities as well, including blogging, social networking and SEO.
And, most importantly, it's about helping a company manage how it interacts with, and is viewed by, its public.
Check out the WaltCast blog to see the full post.
And, as always, your feedback is welcomed!
Geo2
