At first, I didn't quite get the appeal of Foursquare. Ok, so I'm supposed to notify the world when I'm at the bank, the grocery store or Babies "R" Us (yes, I'm a new dad)?? That's a lot of sharing! And, why would anyone want to be the "mayor" of the DMV??
So, I decided to try it out to see what all the fuss was about. After a few days, I started to understand the appeal. It's quite addictive, particularly for folks like me who have a hard time being idle.
Now I have something to do while waiting for my sandwich to be made at Subway or while going through the car wash. I can see why it has become one of today's hottest mobile apps.
As a social media and PR pro, I naturally think about how something like Foursquare could serve as a business communications and marketing tool. I recently came across a guest post by PR pro, Alison Kenney,on the Lindsay Olson's blog (PR recruiter).
Among the key points Kenney makes, are the fact that mobile, location-based services are becoming big business -- projected to generate $12.7 billion in revenue by 2014 (Juniper Research) -- and that "location-based services are a natural fit for tourism and travel-related brands."
You can read the full post, "What PR Pros Need to Know About Foursquare," here.
Check it out, and let me know what you think.
Geo.
